In this episode of the Sell or Scale podcast, John Bartlett from Brentwood Growth interviews Ariez Dustoor of NB Group, a private equity firm specializing in first institutional investments in founder or family-owned businesses. Ariez shares valuable insights into what makes businesses attractive to PE firms, ideal deal structures, and how owners should prepare for a sale. Learn what happens during the due diligence process, what changes after acquisition, and how to maximize your business value. Perfect for business owners considering selling or scaling their company with a private equity partnership.